Follow your dreams… Back to bed.
IKEA brings some well-earned rest and relaxation to the city that never sleeps with a dreamy pop up experience.
IKEA
IKEA SLEEPEASY
Role: Copywriter
CD: Elinor Beltrone / Fanny Josefsson AD: Zoe Antoinette
The IKEA Sleepeasy is a pop up experience in SoHo to promote IKEA’s sleep essentials.
The search is on. We challenged New Yorkers to find out the hidden Sleepeasy location by dropping hints on social
Hidden in a swedish bodega, our Sleepeasy was a dreamy, immersive experience for people to start taking their slep seriously.
Event Images + Press:
