Citizens Radio
Eli’s Game plan
Role: Copywriter CD: Annie Russo
Eli Manning knows football.
Citizens knows finance.
Together we’re a dream team.
In this radio spot, Eli Manning uses football jargon to make sense of his money alongside Citizens advisor, Jen.
Script:
Eli: So, Citizens is like... a coach, but for making sense of your money?
Jen: Yes, exactly, Mr. Manning.
Eli: Oh, call me Eli. What's the game plan, coach?
Jen: Call me Jen. First, we work on setting long-term goals.
Eli: Goals, I know all about those! Toooouchdown.
Jen: Great! That’s what we do at Citizens. We make a plan to reach those goals
—or touchdowns!
Music swells and Eli gets a little too into the football energy.
Eli: [Yelling] Coach, let’s go!!
Jen: [Laughing/playful] Eli, It’s ‘Jen.’
Eli VO: Giants fans, make sense of your money with Citizens, official
bank of me, and the New York Giants. Learn more at CitizensBank.com/Giants
SFX: Citizens mnemonic